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OBA endorses DeluxeCard Visa Gift Card Program, extends Deluxe Check Program

In today's competitive financial environment, financial institutions must continually strive to maintain competitive relevancy, improve operational efficiency and provide outstanding products and services. Key to achieving these goals—and to succeeding—is finding a strategic, engaged supplier, committed to helping OBA members accomplish crucial business objectives.

Your Oklahoma Bankers Association is proud to announce our decision to endorse the DeluxeCard Visa Gift Card program available from Deluxe Corporation, known for its superior execution capabilities and first-rate products and services. As part of their new business strategy, Deluxe offers strategic solutions that will help banks gain insight, create loyalty, increase security, grow revenue and build a strong brand.

Banks have found that they can enhance customer satisfaction and retention, and increase revenue, by offering gift cards either in their branches or online through their web sites. Banks that do not offer gift cards risk losing customers and revenue.

The DeluxeCard Visa Gift Card program will allow your bank to tap into a growing opportunity by purchasing non-reloadable, prepaid gift cards from Deluxe at wholesale prices and reselling them at your branches or on your web site. This turnkey program makes it easy to offer a high-demand product and generate additional revenue with minimal effort, risk and investment.

The DeluxeCard Visa Gift Card is a prepaid gift card that can be used anywhere Visa cards are accepted. This high demand product for both consumers and small businesses is perfect for birthdays, holidays, weddings, anniversaries, business incentive programs and more. If your bank's priorities include driving in-branch traffic, increasing share of wallet, maximizing revenue or enhancing your brand recognition, the DeluxeCard Visa Gift Card program will help.

Outside of the holidays, spring is the largest gift card season of the year due to Mothers Day, Fathers Day and graduations. So, you need to move quickly to make sure your bank's gift card program is up and running before then. Contact your Deluxe Sales Executive today, Jim Segerstrom at 1-800-332-4234, x. 159338, or visit www.deluxe.com/dcp, for more information.

As the proven check experts, Deluxe can also make your check program more profitable and efficient. They have streamlined every step of the check process using their tools and technology to make managing your check program easier. That is why the OBA has extended our 15 year endorsement of Deluxe as the preferred provider of checks for OBA member banks and their customers.

Deluxe will help you lower your bank's expenses if you are providing free checks to club program account holders. In addition, their DeluxeSelect program drives results even farther through merchandising strategies and convenient ordering channels proven to maximize your check program revenue and reduce your overhead and costs.

Most people equate their bank with their checking account. Deluxe can help you make the most of that association!

For more immediate information on either endorsement program, please contact Lea Ann Jackson with the OBA at 405-424-5252, or Jim Segerstrom with Deluxe at 1-800-332-4234 ext. 159338 and help support an OBA-endorsed supplier that supports your organization!


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