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Community banks can save money with Intelligent Mail barcode

The Intelligent Mail barcode is the result of the U.S. Postal Service's efforts to develop more robust capabilities for encoding more information, while minimizing the space used on the mailpiece. The Postal Service is promoting use of the Intelligent Mail barcode because it expands the ability to track individual mail pieces and provides customers with greater visibility into the mailstream. IMb combines the data of the existing POSTNET™ and the PLANET Code® barcodes, as well as other data, into a single barcode.

There are significant discounts available for companies and institutions who implement the barcode in their mailings, and these discounts could quickly add up for a bank who sends out hundreds of First Class mailing each month.

Click here for more information, courtesy of CB Insight.

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