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Social media still worthwhile investment for banks

Many banks have established a social media presence over the past few years, but in reality very few customers are currently using social media to interact with their banks.

However, you shouldn't give up on social media just yet. While only a small percentage of your customers are using social media to talk with or about you, these customers are highly desirable as far as demographics are concerned.

The Gallup Blog recently posted why Facebook, Twitter and their social media cousins are still important for bankers to consider. Click here to read more.

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