Week of Aug. 12

August 13, 2019

In This Issue…

Join us for ‘Cocktails with the Congressman’
Annual Washington Visit scheduled
ABA report examines banks’ use of social media
OBA Bankers’ Night Out programs ready for fall
OBA education corner …

Join us for ‘Cocktails with the Congressman’

The OBA, along with several other groups and individuals, is one of the hosts for “Cocktails with the Congressman” with Rep. Kevin Hern on Aug. 22 in the Continental Room at the Petroleum Club in Oklahoma City. Oklahoma Insurance Commissioner Glen Mulready will be a special guest at the event.

Details for the event can be seen in the flyer you can download here.

Annual Washington Visit scheduled

The OBA’s Annual Washington Visit has been scheduled for Sept. 15-17, 2019, and the hotel will be the Trump International Hotel Washington D.C.

Additionally, NEW this year, we are offering an offsite excursion to Mount Vernon that will include transportation, private tour (of the historic area, mansion & tomb), lunch and free time to explore the grounds.

Registration information should be hitting your bank shortly, but you can also download the registration and information form, and get more info on the hotel, by clicking here.

If you have any questions, contact Adrian Beverage or Megan McGuire at the OBA.

ABA report examines banks’ use of social media

More than eight in 10 banks (84 percent) believe social media is important to their institution and 87 percent are very or somewhat active on their social media accounts, according to a new report released today by the American Bankers Association.

The State of Social Media in Banking 2019 highlights the results of an ABA survey of 430 banks of all sizes. The survey measures how banks are managing social media programs, what results they are getting, what they wish they could do better, and what opportunities and challenges are on the horizon.

“It’s remarkable how much bank social media engagement has evolved and matured since we first conducted this survey two years ago,” Jim Edrington, ABA’s chief member engagement officer, said. “Bankers overwhelmingly recognize the power of social media to increase visibility and humanize their brand as they connect directly with their customers on a personal level. Social media engagement is rewarding in so many ways, and can provide a big return on a modest investment.”

Banks’ use of social media has matured, with 40 percent of institutions saying their bank has used social media for five years or more – up from 25 percent two years ago. Only 6 percent do not currently use social media, with 3 percent indicating that they plan to begin social media engagement within the next one to two years. The most preferred platforms are Facebook (97 percent), LinkedIn (76 percent) and Twitter (59 percent), followed by Instagram (48 percent), YouTube (45 percent) and blogs (21 percent).

In addition, the survey found that more than half of respondents (52 percent) planned to increase spending on social media resources in 2019 while an additional 8 percent sought to significantly increase that budget. Nearly one-third (31 percent) were planning to hold the budget steady, and less than 1 percent planned to decrease social media budgets.

The report also identifies which social media platforms banks use for marketing purposes as well as profiles how different banks across the country are using social media to generate tangible results. It culminates with a list of 10 top takeaways for banks evaluating their use of social media.

You can download a copy of the report by clicking here.

OBA Bankers’ Night Out programs ready for fall

The dates for the OBA Bankers’ Night Out programs have been finalized. Mark your calendar for the date of the program that’s in your area of the state and plan to attend. Bring your coworkers with you so that everyone can be up to speed on the most recent developments affecting their job. In addition to state and federal legislative updates, the program will include a discussion on the recent developments in your industry.

As in the past, the schedule for each of these meetings is:

5:30 p.m. – Drinks
6:15 p.m. – Program
7 p.m. – Dinner

PRE-REGISTRATION IS REQUIRED. The cost is $50 per person. Click here for a registration form.

Locations and dates for this year’s events are:

Oklahoma City, Sept. 24.
Krebs, Sept. 26.
Lawton, Oct. 9.
Woodward, Oct. 10.
Tulsa, Oct.22.
Ardmore, Oct. 23.

OBA education corner …

We’re getting a short break from the heat today, at least here in Central Oklahoma. I’m sure it won’t be steamy or anything when the sun comes back out! Stay out of the heat and humidity by staying inside for OBA education courses, including the following:

Endorsements – Consumers, Businesses and Fiduciaries, Aug. 20, webinar — The information provided will produce confidence and a thorough understanding of the legal issues of endorsements.
ACH Audit & Risk Assessment: What You Need to Know, Aug. 21, webinar — Join us to learn the difference between an ACH assessment and an audit, what you’re looking for when completing both and how to avoid common mistakes and violations.
SSAE18, SOC 1, SOC 2 – What Do I Need?, Aug. 21, webinar — Each of our regulators say this in a similar way: We must understand the security controls of a third party “to the same extent” as we understand our own internal controls.
Accounting Basics, Aug. 23, webinar — This course provides participants with a sound understanding of the fundamentals of accrual accounting and how it differs from cash accounting.
Compliance Rules for Commercial Loans Secured by Real Estate, Aug. 28, webinar — Real-life examples are used to explain how applicable regulations apply during the commercial loan application process.
2019 Intro to Commercial Lending Seminar, Aug. 28-Tulsa; Aug. 29-Oklahoma City — This seminar covers the basics of Commercial Lending and is a must for all new commercial lenders and/or those individuals who want to explore this vital discipline.
What To Do When A Customer Dies, Aug. 29, webinar — We’ll walk you through the complicated process of dealing with a customer’s death – both on the deposit side and the loan side, as well as unique issues when doing business with the decedent’s estate.
Dealing With Appraisals: Regulations and Requirements, Aug. 29, webinar — We’ll provide in-depth details of the appraisal and valuation process, from both the lender and appraiser side of the game, to provide a thorough understanding of what is required and what you need.
2019 Cybersecurity Seminar, Sept. 5, Oklahoma City — This seminar is designed to provide training on evolving cybersecurity threats and what your bank should do to build a strong Information Security Program that helps protect against these threats.
2019 Advanced New Accounts Seminar, Sept. 10-Oklahoma City; Sept. 11-Tulsa — This program will get you up to speed on both practical and legal requirements for opening and documenting various types of non-basic new accounts.
2019 Fall OBA/BKD Symposium, Sept. 26, Oklahoma City — This conference is a must-attend for all directors, CEOs, CFOs and others in the banking industry who are impacted by economic, accounting, credit, legal, taxation, regulatory or other issues impacting the banking industry.